Choosing the right estate agent is almost as important as choosing your new Cheltenham home and very often it comes down to a choice between a national chain and a local agency.
You might think we’re a bit biased, we really do have to extol the various virtues of local estate agents; not just because we are one, but because we’re in a good position to see the advantages.
Here are the top five reasons why you should choose a local estate agent when you’re looking for a new home in Cheltenham.
Great local knowledge
Local estate agents have much more local knowledge than an agent who’s been parachuted into a regional branch of a big chain. They may have grown up in the area, so they know the best schools, the best shops and pubs, as well as the places you might not want to consider… A local estate agent also understands their market so they can get your property in front of the right buyers.
A more personalised service
Local estate agents have more of an emotional investment in the area you’re in. They’re also more likely to work closely with you and be less motivated by regional or national sales targets, giving them more time to get to know you better.
More flexibility
If you’re looking for a unique property (or trying to sell one), an independent estate agent is more likely to be able to give you the specialised or bespoke attention you might need.
More ties in the community
When a local estate agent has more ties to the community you’re looking to buy or sell in, they can pull a few more strings when it comes to marketing. They’ll have their ear to the ground and might be able to find a potential buyer or two simply by asking around or being tipped off.
That little bit cheaper
Local estate agents are often a bit cheaper than bigger chains so you may pay less in fees and commission. The other advantages of an independent estate agent might also mean that you spend less time on the market and get a better price for the property you’re selling.